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What The New Internet Business Start Up Should Know
If you have found yourself negatively affected by the economy and have decided to start and online business to help make ends meet, you ought to know how long it will take to make money.
Naturally, the information depends on a lot of things, but probably the most important - once you have a viable business concept for the internet – is how long it will take for your customers to find you.
Unless you have money to invest, that might take a while.
In a search query you can show up on the organic left hand side of the page or on the right side in the PPC ads. Unless you have a real niche keyword that doesn't have a lot of competition it will take many weeks to work your way up to the first three pages and your real target is page one. So, if you won't wait, you’re going to need to buy your traffic.
You should – if you haven't already done so – to try and get a feel forjust how competitive it's going to be to get some visibility. Let's start with the natural search in Google – because it's how most of your visitors will find you.
Once you've entered your keyword, look at the blue bar that runs just under the logo. You'll see Results 1-10 of about….. So, what's the number? Chances are it might look a little insane – like two hundred million.
If that's the case search again but wrap your keyword or keyword phrase in quotation marks. It will focus your search down to a phrase match. And people who search by phrase match will get a more accurate result. Now, how many pages results show up? If it's under 300,000 you're looking at a term where you should be able to compete (although it might not seem that way) and if it's still too high you might want to re-think your keyword.
Here are some other things you can use to evaulate the relative strength of your competition
Install the Google toolbar on your browser to see the page rank of competitive sites. Download the Alexa tool bar for their site traffic in absolute numbers. Also, the links directed to a website have a big effect on where they'll show up on a search, go to http://www.yahoo.com and enter link:http://www.sitename.com (sitename being the name of the company you want to look at). That will give you a view of which other internet pages are linked to the page you select.
This is only the beginning. But, it's a start.
Louise Collins is the creator of START UP MISTAKES and personally operates several online retail stores . START UP MISTAKES, is a summary of the mistakes she made in her first year of business and what they cost.
When she realized that the total out of pocket cost of several wrong decisions had, in fact, lightened her wallet by over Twenty thousand dollars, Louise decided that this was valuable information for new entrepreneurs starting small business
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