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IT Training “Reassuringly Costly�?
Funny lady Linda Smith used to say, “I love Waitrose – it’s that little bit more expensive.�
It seems that until the recent global financial panic, we consumers were sold the view that “It must be good if it costs that much�, or “Let’s be honest, cheap equals crap�. The marketing boys had it all sewn up – imagine the luscious M&S ads, with “This is not ordinary food, this is….� On the other hand, the supermarkets Value or Basic ranges were bought by the penny pinchers but barely noticed by you and me.
In Computer courses, high price colleges (aren’t they the best - if you have the funds - why else would they be so well known?) acknowledged that there are companies around who’ll teach IT cheaper but be careful, it won’t be as good.
Then the world takes a couple of turns, we hover on the brink of financial meltdown, and suddenly value becomes our mantra! Middle class mummies abandon Waitrose, and instead choose Aldi and Lidl. Stockbrokers and their large bonuses are the curse of the devil, and we all look more closely at who we’re buying from.
Why were we so impressed by “reassuringly expensive� price tags? Further investigation into the British Computer training market, and you might be surprised. Just because there’s a great need for more skilled programmers and networking professionals, are we really getting a good deal coughing up over five thousand pounds for training, or are we missing something better? It’s a bit ironic that many computer training providers aren’t using fully interactive methods - supplying students with out of date methods. Is it reasonable to read through books when any IT material can be downloaded onto discs? Why should we drive to training centres, paying even more for our overnights to get teaching we could have online? Round the clock Interactive support should be available for me just that – at my convenience, but not at my cost.
With newer, slicker training options around now at a fraction of the cost of these prices, perhaps we should wake up to the fact that when it comes to electronic learning, value means lower cost for higher quality. We’re moving on in IT training – in the words used by supermarkets, it’s slashed prices for best ever products. In this knowledge hungry world we live in, bring it on.
(C) Scott Edwards - www.learninglolly.com. Scott Edwards has been involved in the IT and Training Industry for 30 years.
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